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Counterfeiting as Marketing – Love Jozi & Luv Jozi


The brand Love Jozi created “knockoffs” using the name Luv Jozi and showed that, rather than worrying about counterfeits and fakes, there’s something to be said for cornering the market on such things yourself.

via Clothing Firm Pirated Itself… And It Worked Great | Techdirt.

HT: VinMotorsports.com

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