Posts Tagged marketing
A Day with Seth Godin
My favorite marketing/big idea blogger recently invited 50 top non profits to a free seminar in New York in October.. The day began with a 1 hour riff and the rest of the afternoon was Q & A. Here’s the hour long riff.
Seth Godin live seminar for good causes 10/09 from Seth Godin on Vimeo.
Catholics Come Home “Movie” and “Epic”
When I was a kid, I played this scenario out in my mind a million times. I imagined sitting in a dark room watching every moment of my life on a movie screen and being judged by its content.
It’s interesting to see the Catholic church use this imagery in its attempt to lure back the 85% of Catholics who don’t regularly attend services.
It seems to me that the judgement theme is probably not the best way to lure people back and I’m also not sure about the theological content of the ad.
YouTube – Catholics Come Home “Movie”.
On the other hand, I think this ad laying out a brief history of Catholicism is awesome.
What can your nonprofit learn from Justin Timberlake?
Which would you donate to – Salvation Army or Homelessville?
At 4:15, Santa says “You know, with my amplification system and your modern flare for rhythm and song we could really open some hearts… and some wallets.”
Substitute “amplification system” with “brand recognition” or “budget” or “board members” and substitute “modern flare for rhythm and song” with “tech savvy” or “flexibility” or “creativity” and the skit isn’t too far from reality.
“Share the love and mix it up” indeed. It might be the only way for both the Salvation Army and Homelessville to survive right now.
Whatever you do, don’t kick anyone in the croutons.
Counterfeiting as Marketing – Love Jozi & Luv Jozi
The brand Love Jozi created “knockoffs” using the name Luv Jozi and showed that, rather than worrying about counterfeits and fakes, there’s something to be said for cornering the market on such things yourself.
via Clothing Firm Pirated Itself… And It Worked Great | Techdirt.
